We care about increasing the quantity and quality of Ultimate being played around the world and about preserving Ultimate's unique culture. As a company, this is who we are:

  • We value building for Long-term over short-term gains
  • We focus on steady Progress above perfection
  • We believe in placing Practicality before theory (if something isn't helping you, we won't put it in your way!)
  • We fell in love with Ulty because of its strong, inclusive, culture, and that is just as true here at the UAP: Our community comes first!

Those who use our products are our measure of success. You'll get no forced sales lines: if you want to know more about why it is that our people like us, then jump in our Facebook groups, on Twitter, Reddit, or grab one of those rare few to have found our swag-box, and say hello!